Yalla China · Legal · Anti-Unfair Competition Law · Yalla China
🏢 Company setup

Anti-Unfair Competition Law · Yalla China

反不正当竞争法 / Anti-Unfair Competition Law

Enacted: 1993-09-02 ✅ Effective: 1993-12-01

📝 Overview

The law banning unfair competition methods in the Chinese market: commercial bribery, passing-off of trade dress, false advertising, and trade-secret theft. Useful for honest businesses and brand protection.

This is general information only, not legal advice. For your specific case, consult a licensed lawyer.

📜 The law text / key provisions

Key practical points:
• Commercial bribery (paying secret kickbacks to win deals) is banned and carries penalties for both sides.
• Copying the name, look or packaging of a well-known product to mislead consumers is a violation.
• False or misleading advertising about your product or service is prohibited.
• Stealing or disclosing trade secrets (customer lists, recipes, designs) by improper means is a violation.
• Spreading false statements about competitors to damage their reputation is not allowed.
• If you are harmed by unfair competition, you can complain to the regulator and seek compensation.

💬 Practical reading

💬 This is a general reading/opinion for orientation — not the official legal text nor legal advice.
The Anti-Unfair Competition Law exists to protect the market and ensure fair competition, which is in the interest of any honest trader. For you, the law cuts both ways: it protects you from copycats and defamers, while also requiring that you do not resort to bribery or exaggerated advertising. Commercial bribery in particular is very sensitive in China and can implicate both you and your counterpart. If your brand is being copied, document the evidence and complain to the regulator or engage an IP-specialist lawyer. This is general orientation, not formal legal advice.

🚔 Illustrative example / related case

Illustrative, general educational examples — not real specific facts and not legal advice; for awareness only. For an actual situation, consult a licensed lawyer.
Copying a Famous Brand's Name and Packaging—Counterfeiting the Law Punishes
The situation: A seller offered goods with a design, name, and packaging nearly identical to a famous trademark, aiming to make buyers believe they were the original product.

Applicable law: The Anti-Unfair Competition Law and the Trademark Law prohibit imitating others' trademarks and distinctive packaging in a way that misleads consumers, and hold the violator liable.

Typical outcome: This practice is treated as counterfeiting and passing-off, so the goods are seized, fines are imposed, and the seller is required to compensate the original brand owner for the harm, and the business may be stopped.
🎓 The lesson / takeaway: Lesson: Do not copy others' brand names, packaging, or designs, because misleading similarity exposes you to seizure, fines, and compensation. The quick gain from imitation turns into heavy legal liability. Build your own brand and register it so you own an asset that protects you instead of one that hunts you down.
Read the full case →
📎 Official source samr.gov.cn / npc.gov.cn

🕒 Updated: 16 March 2026

Need help with your specific case?

🤝 Find a lawyer/consultant

✦ How to benefit from this section

Yalla China helps you act on the law — services related to this area:

Ad Your ad space Your ad reaches thousands of foreigners looking for legal information in China. Book your ad